SEO meta tags offer information about a webpage in the HTML of document. They provide search engines with a summary of what a webpage is about. You can use a few words or a phrase to describe a page’s title, while a webpage’s description may include a sentence or two, depending on the user’s preference. However, experts suggest limiting meta description to 160-300 characters, and the title should be anywhere between 50-65 characters. Though meta tags are not shown on the webpage itself, they can be read by the searches in SERPs, web crawlers and search engines. The following are the key tips for writing compelling SEO meta tags that will boost your online visibility.
Keyword Research
You should use veritable keyword research tools to shortlist the best keywords. The following tools are considered reliable for finding the right keyword for your site:
- Soovle
- Google Search Console
- Jaaxy
- Ahrefs Keywords Explorer
- SECockpit
- KeywordTool.io
- Google Keyword Planner
- KeywordTool.io
- Moz Keyword Explorer
- Keywords Everywhere
- Keyword Snatcher
- SEMrush
- Google Trends
You should always go with those keywords that have high search volume per month. There’s no use to go with keywords that are barely used in your market.
Study your competitors
Be sure to see what your competitors are doing. You can get the idea of what type of keywords they are using to promote their products or services. It’s not that we’re asking you to copy your competitors. You should get inspiration from them to stand apart in the crowd.
Your meta tags should be SEO-friendly and appealing
In addition to using target keywords, you will also need to make sure your meta tags are appealing and capable of inciting the people to buy your products or services. Be sure to add Call to Actions (CTAs) to make them more appealing.
Bill Foulkes is a business blogger who specializes in writing blog posts for small businesses. He has been blogging for over one year and does not use any ghost writers to help him with his work. Bill enjoys reading books on self-development and entrepreneurship, as well as watching YouTube videos on how to improve your life. When he’s not working, he likes playing video games and hanging out at the movies with friends.
